Hēdonē (Ancient Greek: ήδονή, meaning “pleasure”), is inspired by a desire to combine the vibrant energy of club culture in Berlin with the eloquent artistry of haute couture and stage arts with a dedication to slow fashion with sustainable practices, advocating a thoughtful and intimate approach to fashion.

I was tasked with the creation of the brand identity, with in mind elegance, sophistication, and the cutting edge typical of Berlin fashion.